Impact of Domestic Violence on Children & Youth

This domestic violence (DV) campaign creates awareness on the impact of domestic violence on children & youth. The goal is to inspire action and educate about resources available for DV survivors and their children. Available in English and Spanish, this PSA campaign launched in Los Angeles, California with local nonprofit partner Children’s Institute Inc.


This DV campaign was developed to support Children’s Institute, Inc’s (CII) Project ERIN (Emergency Response Intervention Network) program which is a free service for domestic violence survivors and their children that covers the Wilshire, Rampart, Hollywood, and Olympic divisions of the Los Angeles Police Department.

The public awareness awareness campaign includes the following materials:

  • Movie Theatre ads (English only)
  • Transit Ads (rail and bus)
  • Web Banners
  • Bus Shelter Posters
  • Posters for community awareness
  • Information brochures
  • Information cards

Project ERIN delivers immediate assistance to victims of domestic violence. When the police respond to a domestic violence call, Project ERIN staff is alerted and provides on-the-spot crisis intervention services for victims. Bilinqual ERIN staff is well trained to work with a diverse range of cultures and understanding of immigration issues.

CII is a private, nonprofit organization that has served the Los Angeles community for more than 105 years. CII has created one of the nation’s strongest models for working with children affected by violence. A key CII initiative, Project ERIN is a community resource program that provides on-the-spot crisis intervention services for victims of domestic violence and also offers ongoing case management, where staff is available to help victims identify and access the services needed to break the cycle of violence. The program also offers free weekly domestic violence survivor support and treatment groups for adults and children.

This Domestic Violence campaign has been developed and directed by INOBTR (“I Know Better”), a non-profit organization that educates about child safety through public awareness in an effort to keep kids safe. It has been funded through a cooperative agreement from the U. S. Department of Justice, Office of Juvenile Justice and Delinquency Prevention (OJJDP).


Children’s Institute, Inc
Children’s Institute, Inc. (CII) serves more than 17,000 children and their families in the city’s most challenged neighborhoods, and has trained more than 60,000 professionals in the realm of child development, mental health and welfare. CII provides healing so traumatized children can recover and lead healthy lives, while working to shape the field of children’s services through innovative research, demonstration projects, and professionally accredited training programs.

California Partnership to End Domestic Violence
The California Partnership to End Domestic Violence is a statewide membership coalition that was formed in 2005 through the merger of the California Alliance Against Domestic Violence (CAADV) and the Statewide California Coalition for Battered Women (SCCBW). These two organizations joined together to form one state coalition to foster unity within the domestic violence movement in California. The Partnership is rooted in the battered women’s movement and the values that define this movement, including working towards social justice, self-determination, and ending the oppression of women.

Defending Childhood Initiative
Attorney General Eric Holder launched the Defending Childhood initiative on September 23, 2010, to address a national crisis: the exposure of America’s children to violence as victims and as witnesses. The Attorney General has been personally and professionally committed to this issue for many years, dating back to early in his career when he served as the U.S. Attorney for the District of Columbia and through his tenure as Deputy Attorney General in the Clinton Administration. Children’s exposure to violence, whether as victims or witnesses, is often associated with long-term physical, psychological, and emotional harm. Children exposed to violence are also at a higher risk of engaging in criminal behavior later in life and becoming part of a cycle of violence.

National Domestic Violence Hotline
The National Domestic Violence Hotline was established in 1996 as a component of the Violence Against Women Act (VAWA) passed by Congress. The Hotline is a nonprofit organization that provides crisis intervention, information and referral to victims of domestic violence, perpetrators, friends and families. The Hotline answers a variety of calls and is a resource for domestic violence advocates government officials, law enforcement agencies and the general public. The Hotline serves as the only domestic violence hotline in the nation with access to more than 4,000 shelters and domestic violence programs across the United States, Puerto Rico, Guam and the U.S. Virgin Islands.


Local Partner


Children’s Institute, Inc.
Children’s Institute, Inc. (CII), a private, nonprofit organization, has served the Los Angeles community for more than 105 years. CII has created one of the nation’s strongest models for working with children affected by violence—including child abuse and neglect, sexual abuse, domestic violence, and violence in their neighborhoods and schools. With 25 programs, more than 450 employees, and hundreds of volunteers, the agency serves more than 17,000 vulnerable children and families each year in some of Los Angeles’ most devastated communities.

Examples of Campaign Materials

Interested in downloading materials from this campaign? The following materials are available:
  • Bus Queen
  • Bus Shelter
  • Poster
  • Handout
  • Information Card
  • Web Banner

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